The unorthodox member of the team who loves to stretch and challenge ‘norms’ and experiment with new ‘things’, Bruce has an unrivalled passion for enabling people to be more in control of their thoughts and feelings so that they feel happier and are a higher performing version of themselves.
An award-winning ‘playful yet very detailed’ approach to performance and people engagement has seen Bruce work across the globe, learning from all the different cultures he has been lucky enough to work alongside.
With extensive experience around performance, body language and communication studies, Bruce has also appeared on ITV News, Sky TV and various radio shows and newspapers raising awareness of how mental health is directly linked to a high performing team. He has over 260,000 subscribers across all platforms and more than 16 million views of his videos.
With a background in psychology that began in 1998 and a MA in coaching, and another one in people management, Bruce has helped some of the UK’s largest employers across multiple verticals to get the best out of their employees.
Bruce is also a Chartered Member of the Institute of Occupational Safety and Health. With over 2000 hours of team and individual coaching experience, Bruce brings the benefit of being a successful consultant as well as working in-house for a large corporate organisation. His last role was lead safety and performance coach for a major renewable company across the region of Northern Europe and the Middle East (onshore and offshore).
Bruce has a deep conviction that higher performing people and teams, as well as enhanced safety culture and better behavioural safety engagement come from what he calls ‘stage 1’, the ability to be aware of your thoughts. Your thoughts drive feelings which then drive behaviours. Think, Feel and then ACT.
His mantra is ‘People don’t remember what you say, but they sure do remember how it made them feel…this includes how you speak to yourself…’