Make safetyleadershipexcellence part of your culture.

We’re a science-backed UK behavioural training provider helping people be the best “them” in everything they do.

“Fun, energetic, engaging, challenging, but always done with a smile. In the 20 years I have been involved in safety, I have never come across a company who can create engagement like Bruce and the team, especially with frontline staff.”

Rio Tinto – UK HSE Director

We’ve rapidly enhanced the safety culture at

Effective Behavioural Training Enhances Production While Minimising Time Off The Tools

Unparalleled Staff Engagement

Over 98%

of frontline attendees and middle management would recommend our training to a friend! (12,000+ employees surveyed)

Rapid Safety Impact

73% reduction

in LTI’s and MTC’s achieved within only 6 months of the programme being rolled out!

Our founder delivering performance psychology with UFC Heavyweight champion Francis Ngannous’ coach in Las Vegas.

Behavioural training programmes trusted by global organisations and elite level athletes

What you’ve done so far is great, but you need ‘better’. Maybe you’ve had an accident, are struggling with stagnation or you’re worried that a lack of connection with your people is dampening performance. You know you can’t go on as is, but you’ve been burnt in the past by expensive programmes that have lacked purpose, agreed outcomes, structure and, subsequently, have died a death.

Our regimented, Non-Time-invasive high-Impact Activities (N.T.I.H.I.A’s)  are a scientifically-proven behavioural training programme approach that puts structure around safety training and leadership coaching so the wheels don’t come off and, through employee accountability, the benefits aren’t just short-term; they truly become a way of life.

Had an accident or reached a safety plateau?

Want to get more from the programmes you’ve already invested in? Looking for the next step, not the ‘next thing’?

Wanting to get more out of your team?

Our bespoke immersive training course enhances all leaders to help you rapidly get more from your team, whatever your industry.

You’re in good hands.

Easy to roll out, keeps the teams on the tools and makes everyone better. To use Bruce’s words – what’s not to love! Siemens – Operations Director What really helped was how little time this takes to roll out and how many people get it, simply as we can all see ourselves in the material! Siemens – Operations Director His passion for positive, proactive human interaction is obvious. Bruce helps people interact better, understand each other with greater clarity, and comprehend and react to feelings in ways that will reduce unsafe behaviour. National Oilwell Varco - HSE Global Director The safety training that Bruce and the team have delivered has, without doubt, helped us improve our safety culture right across the business. They get our guys, and our guys get them. And that right there, is something to be grateful for. Balfour Beatty Utility Solutions - Operations Director Fun, energetic, engaging, challenging, but always done with a smile. In the 20 years I have been involved in safety, I have never come across a company who can create engagement like Bruce and the team, especially with frontline staff. Rio Tinto - UK HSE Director Safety can always be an evocative area. I found with Bruce’s leadership and unique energy, there is not that many people who can resist for that long. Even the people who can usually kick back find themselves getting involved and that is a testament to Bruce and the teams approach to engagement. Amec - Operations Director Bruce has been a blast over the past 3 days. I can vouch for everyone, by the feedback I have received saying how engaged they were during your presentation in today’s workshops! EDF Energy - HR Director Bruce is clearly an expert in the field of human behavioural science and is able to make a connection with the audience from the first minute with his unique, humorous and energetic style of presenting. JDR Cables - Operations Director have seen Bruce Durham present many times, but never have I seen and felt his energy like we did in that room yesterday. Having had us in stitches, fear of embarrassment and tears - it was a rollercoaster ride! Thank you for caring as much about this event as we did! Willmott Dixon - Groups Safety Director

How it works?

Programmes started, didn’t give you what you wanted, and then it ‘died a death’?

Break the cycle with a customised and structured delivery of scientifically-proven behavioural training. You can get more performance out of your people, connect authentically and prevent costly accidents from happening with a structured approach based on support AND ongoing employee accountability.

You just need to know how.

Who are we?

Huddle Culture is the UK’s premier behavioural training provider founded on the singular idea that the toughest opponent you’ll ever meet… is the one inside your own head.

Help people to control this better, and the enhancements turn up everywhere through better behavioural choices. We pride ourselves on being the “frontlines number 1 choice” due to the fantastic feedback we always achieve with the guys on the tools.

Spearheaded by Bruce Durham, an engaging and energised award-winning, globally recognised performance psychology coach and behavioural training speaker; we’re proud to support dozens of enterprise clients, some of the world’s top combat athletes from UFC and boxing, plus over 200k+ followers on our Believingbruce YouTube channel with authentic leadership, safety and body language coaching insights.

“Only a few minutes a week, yet the impact and engagement from the micro-nudge videos, was rapid and powerful.”

Ops Director, UK Energy Client

Get your FREE suite (4 micro-nudge videos) of engaging psychological ideas, tools and techniques to enhance your team’s performance in ALL they do!