0191 280 5860 hello@huddleculture.com

We Are

We are a varied and experienced group, who depending on your bespoke needs and our individual skill sets, will form a project team to truly deliver on your specific objectives. 


Professor Patrick Tissington


An Occupational Psychologist for 20 years, his interest is in helping people to lead more productive and happier lives. With a practical outlook built on a firm evidence base, his experience is in developing leaders and creating real teams. Pat’s day job is as a senior academic at the University of Warwick where he leads on all employability policy and practice across the institution. He has acted as a consultant to organisations such as Shell, HSBC and HM Treasury.

These questions drive him:
How is it that so many people don’t do the best job they can?
Why do managers not lead and leaders not manage?
Surely work can be both a good experience and productive?

He is completely practical but always works from the best quality peer-reviewed evidence available. His view is that engaging with him must lead to better outcomes for the business AND a more rewarding work life. These two concepts should be the same – a more effective team ought to be happier.

Clients might be looking for increased productivity, better safety, lower staff turnover or perhaps a change in culture. He will question, seek to understand and reflect. Interventions will be co-created, innovative and effective. Throughout projects he challenges, supports and encourages.

Previously he has been Head of the Organizational Psychology Department at Birkbeck, University of London and led business partnerships at Aston University. For five years he was Programme Director of the Royal College of Physicians MSc Medical Leadership. His other experience includes military service and senior roles in business.       


Bruce Durham


Bruce has an unrivaled passion for enabling people to be more in control of their thoughts and feelings so they feel happier and are a more productive version of themselves.

An award winning approach to people engagement has seen Bruce work across the globe, learning from all the different cultures he has been lucky enough to work alongside.

With extensive experience around body language and communication studies, Bruce has also appeared on ITV news, Sky TV and various radio shows and newspapers raising awareness of how mental health is directly linked to a high performing team.

With a background in psychology that began in 1998 and a MA in coaching , Bruce has helped some of the UK’s largest employers across multiple verticals to get the best out of their employees.

Bruce is also a Chartered Member of IOSH and with over 2000 hours of team and individual coaching experience, Bruce brings the benefit of being a successful consultant as well as working in-house for a large corporate organisation. His last role was lead coach for a major renewable company across the region of Northern Europe and the Middle East (Onshore and Offshore).

Bruce has a deep conviction that safer and better behaviours come from what he calls ‘stage 1’, the ability to be be aware of your thoughts. Your thoughts drive feelings which drive behaviours.

His mantra is ‘People don’t remember what you say, but they sure do remember how it made them feel…’


Dr Jason Woodruff

Vast experience with multi-nationals

Jason is rightly recognised as someone who, through his grasp of understanding what’s important and what’s not, can help people see the key simple issues in a world full of irrelevant detail and unhelpful emotions.

He can take complex subjects where people are drowning in facts and figures, and raise their heads in order to both allow them to breath, and then nudging them so they can head in the correct direction. Jason’s background is varied and distinguished. He worked over a substantial period of time as an interim manager with leading multi-nationals such as BP, Nestle and Kier and including spells as Head of HSEQ for Northumbrian Water and HBS.

An excellent disruptor, Jason’s skills and characteristics make him an invaluable member of any team wanting to become more effective at what they do.


Michelle Minnikin  

Chartered Business Psychologist, AFBPsS, CPsychol

My natural curiosity and my strong desire to understand why and what makes people perform at work led me to first undertake a degree in psychology before gaining a master’s in occupational psychology and I went on to achieve Chartered Psychologist status in 2005.

Since 2002, I’ve worked designing and delivering bespoke selection procedures for complex organisations, including the NHS, Balfour Beatty, AMEC, and T-Mobile. I’ve assessed thousands of candidates using robust selection processes and tools, including designing selection processes and conducting psychometric testing. Insights Business Psychology was founded in 2016 – we are a collective of Chartered Business Psychologists working with both public sector organisations and multi-national organisations. We exist to help organisations thrive and grow by supporting them in the selection and development the best people for them.

Naomi Woods

Learning and Development Professional

Naomi is an experienced learning and development professional who is passionate about developing and growing the individuals and teams she works with.  She has a broad background working within FMCG businesses in operational as well as corporate roles.   Naomi has worked in the Retail, Manufacturing, Logistics and Education sectors where she has supported business change through the design and delivery of a variety of interventions, from programme design to one to one coaching.

Naomi has supported many business change projects with the design and facilitation of leadership and management development programmes that help leaders transition with the change whilst building their capability. She has lead the development and implementation of a successful business wide Graduate Scheme for the second largest food manufacturing company in the UK and designed and delivered a new performance management framework for 120,000 employees across one of the big four food retailers.

As a consultant, Naomi has worked closely with the Executive Head in a forward-thinking school to provide expertise and interventions to support their cultural change programme, working with the leadership team to develop an approach for leadership and coaching within education.  She has also designed and facilitated inset days and leadership coaching. As an NLP master practitioner and an accredited practitioner of MBTI, CAPP Strengths Profiler and Cut-e Ability and personality assessment she has tools to hand that support those she works with to gain insights in a way that works for them.

Naomi has a passion for making a difference to people, supporting them to flourish and grow in a way that works for them.   This passion drives her to be about building legacy interventions that build capability for the short and long-term that have the individual at their heart.


Rob Baker

A Chartered Fellow of CIPD (FCIPD) and the Australian HR Institute (FCPHR)

A Chartered Fellow of CIPD (FCIPD) and the Australian HR Institute (FCPHR), Rob has a Masters (First Class) in Applied Positive Psychology from the University of Melbourne (MAPP),

Rob wants to make the world of work a better place and brings zest, curiosity and a collaborative spirit to everything that he does. He is at his best working with people and organisations to thrive. Rob is a positive psychology and wellbeing specialist and his ideas and research on job crafting, strengths and bringing our whole and best selves to work has been presented across the UK and internationally at academic and professional conferences and events. Rob puts humans at the heart of his thinking and works with organisations that do the same. He blends his international HR leadership experiences and lessons learnt as a former international athlete with contemporary research to deliver tailored consultancy advice, workshops and key note presentations to people who want to create and sustain remarkable workplaces.

Rob has led a number of business transformation and change projects and delivered award-winning HR initiatives which have received both national and sector-wide recognition for innovation and business impact.