Who are we?
Huddle Culture is the UK’s premier behavioural training provider founded on the singular idea that the toughest opponent you’ll ever meet… is the one inside your own head.
Help people to control this better, and the enhancements turn up everywhere through better behavioural choices. We pride ourselves on being the “frontlines number 1 choice” due to the fantastic feedback we always achieve with the guys on the tools.
Spearheaded by Bruce Durham, an engaging and energised award-winning, globally recognised performance psychology coach and behavioural training speaker; we’re proud to support dozens of enterprise clients, some of the world’s top combat athletes from UFC and boxing, plus over 200k+ followers on our “Believingbruce” YouTube channel with authentic leadership, safety and body language coaching insights.
Choosing the right training provider
Your team is cynical. We get it.
We’re not stuffy or overly high-brow this approach absolutely connects with your frontline. Our guys have experience from the military, heavy industry and the world of sport that they can relate to. And this quickly builds rapport, priming your team for our behavioural training approach to take root and to rapidly, but systematically, enhance the performance of your people.
Meet our founding team
Our core leadership team combines practical experience and academic rigour; overseeing a two-tiered behavioural training offering backed by more than a dozen training delivery and administrative team members.

Bruce Durham
Ex-RAF Aircrew, keynote speaker, YouTube influencer and performance coach to boxing and UFC stars; Bruce has helped thousands of clients push through mental barriers to achieve positive alignment on how they think, feel and act in safety, communication and sporting environments. With a solid proven background in leadership and coaching, and long tenure as the Siemens Global Behavioural Safety Lead for EMEA both onshore & offshore; Bruce relates directly to your team on the ground, and right across to the boardroom, delivering behavioural training that gets buy-in and results.
“Bruce has been a blast over the past 3 days. I can vouch for everyone, by the feedback I have received saying how engaged they were during your presentation in today’s workshops!”
EDF Energy – HR Director

Prof Pat Tissington
Forging leaders in extreme conditions, Professor Pat Tissington is an Organisational Psychology academic, published author and PhD-holder with a 20+ year scholastic career across Aston Business School, Birbeck and the University of Warwick. He’s the analytic and research resource within Huddle Culture, supporting organisations like national power networks, the NHS, the fire service and the military with organisational evaluation and strategic change at scale and under crisis-level conditions.