About Us

The frontline’s #1 choice for behavioural training.

The frontline’s #1 choice for behavioural training.

Anyone can talk the talk. We walk the walk.

Our training empowers happier people to get more right, first time.

Who are we?

Huddle Culture is the UK’s premier behavioural training provider founded on the singular idea that the toughest opponent you’ll ever meet… is the one inside your own head.

Help people to control this better, and the enhancements turn up everywhere through better behavioural choices. We pride ourselves on being the “frontlines number 1 choice” due to the fantastic feedback we always achieve with the guys on the tools.

Spearheaded by Bruce Durham, an engaging and energised award-winning, globally recognised performance psychology coach and behavioural training speaker; we’re proud to support dozens of enterprise clients, some of the world’s top combat athletes from UFC and boxing, plus over 200k+ followers on our Believingbruce YouTube channel with authentic leadership, safety and body language coaching insights.

Safety and leadership behavioural training that’s not eye-roll inducing

At Huddle Culture, we target our interventions directly at the guys on the tools to create real change that improves team communication and decreases accident rates. Rapidly.

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Choosing the right training provider

Your team is cynical. We get it.

We’re not stuffy or overly high-brow this approach absolutely connects with your frontline. Our guys have experience from the military, heavy industry and the world of sport that they can relate to. And this quickly builds rapport, priming your team for our behavioural training approach to take root and to rapidly, but systematically, enhance the performance of your people.

You’re in good hands.

Easy to roll out, keeps the teams on the tools and makes everyone better. To use Bruce’s words – what’s not to love! Siemens – Operations Director What really helped was how little time this takes to roll out and how many people get it, simply as we can all see ourselves in the material! Siemens – Operations Director His passion for positive, proactive human interaction is obvious. Bruce helps people interact better, understand each other with greater clarity, and comprehend and react to feelings in ways that will reduce unsafe behaviour. National Oilwell Varco - HSE Global Director The safety training that Bruce and the team have delivered has, without doubt, helped us improve our safety culture right across the business. They get our guys, and our guys get them. And that right there, is something to be grateful for. Balfour Beatty Utility Solutions - Operations Director Fun, energetic, engaging, challenging, but always done with a smile. In the 20 years I have been involved in safety, I have never come across a company who can create engagement like Bruce and the team, especially with frontline staff. Rio Tinto - UK HSE Director Safety can always be an evocative area. I found with Bruce’s leadership and unique energy, there is not that many people who can resist for that long. Even the people who can usually kick back find themselves getting involved and that is a testament to Bruce and the teams approach to engagement. Amec - Operations Director Bruce has been a blast over the past 3 days. I can vouch for everyone, by the feedback I have received saying how engaged they were during your presentation in today’s workshops! EDF Energy - HR Director Bruce is clearly an expert in the field of human behavioural science and is able to make a connection with the audience from the first minute with his unique, humorous and energetic style of presenting. JDR Cables - Operations Director have seen Bruce Durham present many times, but never have I seen and felt his energy like we did in that room yesterday. Having had us in stitches, fear of embarrassment and tears - it was a rollercoaster ride! Thank you for caring as much about this event as we did! Willmott Dixon - Groups Safety Director

Meet our founding team

Our core leadership team combines practical experience and academic rigour; overseeing a two-tiered behavioural training offering backed by more than a dozen training delivery and administrative team members.

Bruce Durham

Ex-RAF Aircrew, keynote speaker, YouTube influencer and performance coach to boxing and UFC stars; Bruce has helped thousands of clients push through mental barriers to achieve positive alignment on how they think, feel and act in safety, communication and sporting environments. With a solid proven background in leadership and coaching, and long tenure as the Siemens Global Behavioural Safety Lead for EMEA both onshore & offshore; Bruce relates directly to your team on the ground, and right across to the boardroom, delivering behavioural training that gets buy-in and results.

“Bruce has been a blast over the past 3 days. I can vouch for everyone, by the feedback I have received saying how engaged they were during your presentation in today’s workshops!”

EDF Energy – HR Director

Prof Pat Tissington

Forging leaders in extreme conditions, Professor Pat Tissington is an Organisational Psychology academic, published author and PhD-holder with a 20+ year scholastic career across Aston Business School, Birbeck and the University of Warwick. He’s the analytic and research resource within Huddle Culture, supporting organisations like national power networks, the NHS, the fire service and the military with organisational evaluation and strategic change at scale and under crisis-level conditions.

“Only a few minutes a week, yet the impact and engagement from the micro-nudge videos, was rapid and powerful.”

Ops Director, UK Energy Client

Get your FREE suite (4 micro-nudge videos) of engaging psychological ideas, tools and techniques to enhance your team’s performance in ALL they do!