Rapidly breaking through
safety plateaus.

By helping your people to get more right, first time, everywhere.

The only science behavioural approach based on positive psychology that actively promotes behaviours that are in place when things go well. No. More. Firefighting.

Easy to roll out, keeps the teams on the tools and makes everyone better. To use Bruce’s words – what’s not to love!
Siemens – Operations Director What really helped was how little time this takes to roll out and how many people get it, simply as we can all see ourselves in the material!
Siemens – Operations Director His passion for positive, proactive human interaction is obvious. Bruce helps people interact better, understand each other with greater clarity, and comprehend and react to feelings in ways that will reduce unsafe behaviour. National Oilwell Varco - HSE Global Director The safety training that Bruce and the team have delivered has, without doubt, helped us improve our safety culture right across the business. They get our guys, and our guys get them. And that right there, is something to be grateful for. Balfour Beatty Utility Solutions - Operations Director
 Fun, energetic, engaging, challenging, but always done with a smile. In the 20 years I have been involved in safety, I have never come across a company who can create engagement like Bruce and the team, especially with frontline staff. Rio Tinto - UK HSE Director
Safety can always be an evocative area. I found with Bruce’s leadership and unique energy, there is not that many people who can resist for that long. Even the people who can usually kick back find themselves getting involved and that is a testament to Bruce and the teams approach to engagement. Amec - Operations Director Bruce has been a blast over the past 3 days. I can vouch for everyone, by the feedback I have received saying how engaged they were during your presentation in today’s workshops! EDF Energy - HR Director Bruce is clearly an expert in the field of human behavioural science and is able to make a connection with the audience from the first minute with his unique, humorous and energetic style of presenting. JDR Cables - Operations Director I have seen Bruce Durham present many times, but never have I seen and felt his energy like we did in that room yesterday. Having had us in stitches, fear of embarrassment and tears - it was a rollercoaster ride! Thank you for caring as much about this event as we did! Willmott Dixon - Groups Safety Director

Did the wheels fall off your last programme? Did it die a death? Get frustrated at not getting the long-lasting results you were after?

The Safety Plateau Problem

Is this you?

  • You have well written processes in place
  • You have well documented policies in place
  • You have robust training in place
  • You have yearly stand down days etc to reinforce safety
  • You have improved your safety performance, in some cases exceptionally well…

Yet accidents keep on happening. Every now and again, you get the ‘blip’ that no organisation wants and can get frustrated at not being able to ‘continuously’ go under this line. This is the ‘Safety Plateau Problem’. Once you accept this is mostly down to human behaviours at their most basic level (how we see the world and then talk to ourselves about what we should next as just one example) you now know where to focus your efforts. This where our Communication Cube, Huddle Boards and Micro-Nudge videos align with what causes the ‘blips’.

The safety training that Bruce and the team have delivered has, without doubt, helped us improve our safety culture right across the business. They get our guys, and our guys get them. And that right there, is something to be grateful for.

Balfour Beatty Utility Solutions – Operations Director

The frontline’s #1 choice in behavioural safety training!

The reason why our training is so effective is that it is designed to be consumed, understood and acted upon by our target market, the front line. We build our programme around this specific focus group.

The energy and challenges that they bring.
The valid concerns and challenges that they face daily.
The beliefs and attitudes to counter the ‘oh not another programme’ narrative.
Dealing with the people that no matter how much you try, their default attitude is negativity. You know the ones!

Training Options

Every organisation is unique, with different budgets, setups, shift patterns, and operational challenges, so one-size-fits-all training rarely works. Our programmes are simple, light-touch, and delivered across the full year to keep teams engaged, costs down, and results consistent. At the heart of our approach is the 5-minute Huddle Method Micro-Nudge, a psychologically tested technique that ensures key information lands, is applied, and drives lasting behaviour change. By combining short, interactive activities with ongoing reinforcement, we create learning that actually sticks, without disrupting your business. It’s a proven model that works across all levels, from frontline teams to leadership.

  • Light Touch Model

Our basic model

  • Light touch comms plan engagement

  • Safety Network Leaders trained

  • 52 weekly 5-minute Micro-Nudge Deployment

  • Quarterly engagement with Leadership team

  • Think Feel Act Advanced

Everything that is included in the Think Feel Act Basic plus:

  • Monthly Check in with Senior Leadership team

  • Monthly online check in with Safety Network Leaders

  • Monthly online business Q and A session

  • 1-2-1 where needed with leaders who manage and coach

  • Creating bespoke videos based on company needs and requirements

  • Bruce to deliver seminars across the year to leadership forums, safety days etc

  • Bruce to engage with contractors and supply chain

  • Think Feel Act Basic

Everything that is included in the Light Touch Model plus:

  • Quarterly engagement with Safety Network Leaders

  • Quarterly sessions with leaders who manage and coach the Safety Network Leaders

  • Bimonthly sessions with Senior Leadership team

Think Feel Act is a structured 12-month programme that has a 98% engagement score with middle managers an frontline staff – your exact target market!

Roll Out – Organisational wide short intro

Safety Network Leaders (SNL) – Training for selected 2% of employees

Micro-Nudges – Weekly delivery of a 2-minute video

Monthly Huddle Energisers – Monthly 15-minute meeting

Quarterly Action Learning – SNL 12 weekly catch ups and accountability sessions

Senior Leader Energisers – 30-minute briefs once a month

The programme delivers fantastic results because it

1.

Helps you get more from previous programmes materials THEN enhancing your approach (next step NOT the next thing). This is so important to reduce push back.

2.

Has a simple but embedded structure across the full programme. Micro-activities are a huge reason why the approach works so well.

3.

Only asks a small % of people to do a tiny bit of extra work (2 minutes once every week, and I know you spend 45 minutes a day on Facebook, so I know you have 2 minutes once every 7 days!)

4.

Our trainers can connect, inspire, challenge and empower your people. They are selected and assessed continually for these skills which is why we achieve our 98% feedback scores!

Ready to rapidly improve safety?

All this impact for only 5 minutes per week?

Can’t be true. Test us!

Book a short call now to understand the HOW…